Parque del Estrecho de Magallanes becomes an official ambassador of Marca Chile

This alliance, promoted by the Fundación Imagen de Chile, will make it possible to project to the world not only the landscape and history of this heritage site, but also the identity of this unique territory that, at the southernmost tip of the American continent, connects the past, present and future of Magallanes. 

The milestone was formalized during the visit of the executive director of Fundación Imagen de Chile, María Teresa Saldías Morales, who highlighted the strategic role of the Parque del Estrecho as a heritage, historical and tourist reference of the southernmost part of the country. 

"We are very pleased that the Park is the first institution of this nature to be part of our program of brand use "Made by Chileans", and thus participate in the formation of the country's image, a task that requires the commitment of all. In this sense, it is fundamental for us that institutions such as this one participate in the use of the Chile Brand and help us to position Chile abroad", he pointed out.

Meanwhile, Andrea Tellez Rubina, director of the Strait of Magellan Park, said that "for us it is a pride and an honor that we have been invited to be part of this alliance between the Strait of Magellan Park and Fundación Imagen de Chile, because somehow, through our attributes as a park, as a historical monument, as a destination, we can project that to the world. The Strait of Magellan is internationally recognized, and therefore there are many people who want to come, and we are very proud to be able to contribute and be under this umbrella brand that promotes us in the world".

With this alliance, the Parque del Estrecho becomes one of the 60 institutions and companies in Magallanes that already have the Made by Chileans license, being an active part of the national strategy to position Chile in the world, showing from Magallanes a unique experience that combines history, nature, science and heritage.