Studies

Research that analyzes how Chile sees itself and how it is seen in the world.

In this section we gather international image and citizen perception studies that provide evidence to strengthen Marca Chile's strategy and project our identity inside and outside the country.

NBI Chile 2025

Explore data on Chile’s global image based on the NBI study using this interactive dashboard.

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Chilean Pride

2026

Chilean Pride 2026

Chilean Pride

2024

Chilean Pride 2024 Study

Anholt Nation Brands Index

2024

Anholt Nation Brands Index 2024 Study

Priority Markets Longitudinal

2024

Priority Markets Longitudinal Study 2024

Priority Markets Longitudinal

2023

Image of Chile in Brazil 2023

Priority Markets Longitudinal

2022

Bogota and CDMX 2022 Study