Who we are

The Fundación Imagen de Chile is the institution whose mission is to promote a positive and solid image of Chile at the international level, to contribute to its positioning, international impact, reputation and competitiveness and, through this, to its development.

We work with the main public, private and civil society entities that promote the country internationally, coordinating efforts to attract investment, talent and tourism, and to publicize our commercial strengths and values, what we believe in and defend. The Foundation is responsible for managing the Chile Brand.

We are a public-private, non-profit foundation, directed by a Board of Directors made up of personalities from different sectors of the national scene and chaired by the Minister of International Relations.

Mission

Efficiently promote Chile's image at the international level to contribute to its awareness, reputation, impact and competitiveness and, through this, to its development.

Vision

We exist to contribute concretely to the development of opportunities for Chile and Chileans, strengthening their international recognition and valuation, working together with those institutions that promote the country from their respective sectors.

Our strategy

Fundación Imagen de Chile's strategy is based on four pillars:

Coordinating role

Promotes and manages the coordination between public and private institutions that represent Chile abroad, enhancing the promotion of the country through intersectoral collaboration.

Mixed strategy

It combines the promotion of the country's commercial strengths -exports, investment attraction, tourism- with public diplomacy and the promotion of our values as a country, specifically those defined in our foreign policy.

Joint work spaces

Promotes and generates concrete spaces for the coordination of strategies and actions among various representative sectors of the national activity.

Cross-cutting macro story

We have worked in a cross-cutting manner, proposing and implementing a macro-narrative for the country, based on three axes that represent Chile's modern identity and vision of the future: sustainability, democracy and diversity.

Chile's image is built by all of us

Chile's story is based on three pillars that reflect our identity and vision of the future, areas in which we contribute to the great global challenges of the 21st century:

Sustainability

An economically, humanly and environmentally sustainable model, with a strong commitment to environmental and ocean protection, highlighting Chile's position as a world reference in renewable energies.

Democracy

As a system of organization of society and access to a better quality of life for citizens, based on respect for institutions and human rights, consolidating an inclusive and participatory system.

Diversity

Expression of our identity, culture, geography and offer to the world, which includes Chile's variety of landscapes and ecosystems, its cultural and ethnic richness, its different regions and communities, as well as the range of quality products and services we offer to the world.