The Chile Brand Use Program is the free authorization to use the Chile Brand on products, services, institutions and events, in order to promote the value of the origin both in the domestic market and abroad. This is also understood as the License to Use the Chile Brand.

Any natural or legal person, public or private, national or foreign, who considers that their product, service, event or institution will contribute to the image of Chile.

Any natural or legal person, public or private, national or foreign, who considers that their product, service, event or institution will contribute to the image of Chile.

Yes, if the applicant is a foreign legal entity that wishes to promote Chilean products, services, events or instances, it may apply for a free License to Use the Chile Trademark by completing some information in the Application section of the Chile Trademark Use Program.

No, the use of the Chile Brand is free of charge.

You must enter Marca Chile, select the "Application" option, complete the online form in "Apply Here". Once the application is received, the evaluation stage begins and then the decision is communicated to the applicant and the process continues as detailed in the same section.

Imagen de Chile must approve all designs that graphically incorporate the Chile Brand, to verify that it is being applied correctly.

The criteria to be taken into account in the evaluation of each case are as follows:

Alignment with the attributes of the Chile Brand:

• Progress
• Reliability
• Diversity
• Creativity
• Sustainability

Compliance with production quality standards, tax, labor, commercial, environmental and social responsibility obligations, among others. Adherence to current legal regulations, delivery of reliable information and without omission of relevant information.

Origin of products or services:

• Ownership of the entity
• Its nature in itself
• Your raw material
• Your workforce
• Production process
• Patented design and creation
• Certificate of Origin

License for institutional or corporate use: Corresponds to the authorization for commercial exploitation, which is given for use in the institutional material of companies or private organizations. Such use must be made on stationery, web page, brochures, facilities, advertising, among others.

License of use for public institutions: Corresponds to the authorization granted to public companies, government agencies, public services, ministries, among others of the public sector.

License of use for products and services: This corresponds to the authorization for the commercial exploitation of the use of pieces associated with the LICENSEE'S line of business, such as containers, labels, packaging, posters, displays, exhibitors and, in general, advertising materials for dissemination in the media, points of sale, promotional programs, among others.

Yes, as a general rule, the Chile Trademark may only be present in products and others that comply with certain characteristics that are identified as of Chilean origin, such as the nature of the products or services and their processes, the national component of the constituent material or labor, the ownership of the entity, among others, which according to the strategic experience and knowledge of Imagen de Chile, could be relevant for the granting of the License.
Notwithstanding the foregoing, if the product has been exported and received a Certificate of Origin, from the official entities authorized to do so, such Certificate of Origin will be considered as a preponderant antecedent, for the purpose of obtaining the authorization to use the trademark; likewise, the criterion of location may be applied, according to which the product or service has been designed or developed in Chile.

Yes, a License can identify multiple trademarks, categories of use (Products, Services or Institutional) and products (different SKU's), but they must be entered on the application form that we will send you to complete.

Yes, it can be done. The Chile Brand Program was designed to link a product or service, regardless of the industry, to the country of origin and thus contribute to its positioning in both domestic and foreign markets.

Each applicant must develop and submit each of the mock-ups with the graphic application of the Chile Brand, according to the guidelines and graphic recommendations provided by Imagen de Chile.

The License of use is valid for 1 year from the subscription of the contract, automatically renewable every year, until the parties indicate otherwise.