At an event held at the Kitchen Club venue in the Spanish capital, attendees sampled a selection of Chilean products, along with a cooking demonstration of dishes such as clam, scallop, and white fish ceviche in pisco sour granita, green pichanga with leeks, cauliflower, asparagus, and Jerusalem artichoke in a spinach and cilantro veil with roasted avocado, and corn pie.
Chilean chef Carlos Pascal, founder of Kitchen Club, said that the diversity of Chile, a country with almost 6,500 km of coastline and flanked by a mountain range such as the Andes, has inspired the menu, in which he has also sought to include "some nods to those Latin American countries that are now part of the culture and enrich the cuisine."
What is "Chile, lo vas a ver"?
For his part, Víctor Palma, director of strategic alliances at Marca Chile, added in an interview with EFE that, in addition to gastronomy, they want to show "who is behind each product, each service, and also the potential of clean energy, as Chile is standing out in Latin America [in this sector]."
The event was the setting for the presentation of the new international campaign, "Chile, you'll see it," which, in the words of the organizers, aimstoconsolidate a coherent narrative "based on concrete facts" that offers "a vision of the future."
Marca Chile, the entity responsible for promoting the country's image abroad, has chosen Madrid as the second stage of this campaign aimed at boosting institutional and business relations and generating strategic content.
International impact
The initiative began in São Paulo (Brazil) and, after passing through Madrid, will be held in New York and London, with four main themes ("energy, future, talent, and colors") and a special focus on sectors such as exports, investment, tourism, and clean energy.
"Spain, and particularly Madrid, is the gateway to the rest of Europe, which is why this event is so important and significant in showing that Chile is doing things that are relevant, that we are at the forefront. That is why we chose Spain to be our initial contact in Europe," Palma said of the international tour.
In this regard, Gabriel Guggisberg, director of ProChile in Spain and Portugal, broke down some figures, such as the fact that Chilean companies currently invest around US$7 billion in the European Union, of which US$2 billion corresponds to Spain. He therefore maintained that this is a good starting point for increasing trade relations in both directions.
