The 2026 Chilean Pride Study confirms a sustained upward trend in Chileans’ perception, reaching its highest levels since measurements began in 2019.
Today, 71% of Chileans say they feel proud of their country, while 78% express a strong sense of national identity—both figures are at all-time highs.
The survey, conducted by Marca Chile in collaboration with Ipsos, drew on 3,200 nationwide responses and 14 in-depth interviews conducted in January of this year, combining quantitative and qualitative analysis to understand both the evolution of these perceptions and the reasons behind them.
The survey distinguishes between two dimensions: the assessment of the country—linked to factors such as the economy, security, and the political context—and identification with Chilean identity, a more stable dimension tied to shared values, experiences, and norms. In this edition, the assessment of the country rose by 8 points compared to the previous year.
“The study shows that pride in Chile has become a strategic asset. Not only has it reached historic levels, but it also demonstrates a very significant capacity: to endure and even grow stronger in various scenarios. “This speaks to a mature national identity that no longer depends solely on its attributes, but also on how people value what Chile is and what it can project,” says Enzo Abbagliati, acting executive director of Marca Chile.
Chile's landscapes, products, and science top the rankings
Chile's geography and natural resources continue to be the most highly rated attributes. Ninety percent of respondents appreciate the country's landscapes, and 87% highlight its skies, which are ideal for stargazing.
In the production sector, Chilean wine and fruit scored 87%, followed by copper (86%) and seafood (80%), establishing themselves as widely recognized products. There was also an increase in the rating of areas related to knowledge and sustainability. Astronomy and space research reached 81%, while the development of renewable energy rose to 79%.
While the results are positive, the study also identifies more critical views in areas such as equity, social performance, and the cost of living. Forty-seven percent believe that Chile promotes equality among its citizens, while 44.3% believe there is a genuine commitment to reducing poverty.
“The most significant finding is that we are facing a consistent paradox: pride increases even as perceptions of the current situation become more critical. Our data show that these are not opposing dimensions, but complementary ones. Pride in being Chilean—which is more identity-based and stable—acts as an anchor in the face of uncertainty, while pride in the country reflects more situational assessments. This distinction helps explain why both indicators are reaching historic highs,” explains Felipe Monardes, head of research at Marca Chile.
