The Place Brand Observer is a leading content platform for country brand reputation, featuring expert interviews, portraits of business regions, cities and countries, and reflections on the latest trends and opportunities.
The executive director of Imagen de Chile, Constanza Cea, was interviewed by the content platform The Place Brand Observer, where she referred to the new country image strategy "Chile Creating Future", where she referred to how the country seeks to position itself from the talent of the people.
"Last year we worked on updating the Chile brand strategy, which resulted in the concept of "Chile Creating Future", based on the contributions that Chile makes in sustainability, quality of life and community. We wanted to respond to what we are today, and to present ourselves to the world based on what we have to contribute. The world already knows Chile for its incredible landscapes and geography. Today we want them to know us also for our people and what they are capable of creating thanks to their talent, vision and ability to contribute to create a better world. We want the Chile brand to be associated with this creative capacity that we Chileans have", said the executive director of Imagen de Chile, Constanza Cea.
In the interview, he also referred to the perception that exists today in the world about Chile, how the country has innovated in renewable energies and sustainability, the vibrant entrepreneurial environment and the keys that have allowed Chile's rapid vaccination process to make its way around the world.
Check out the full interview here: https://placebrandobserver.com/constanza-cea-interview/
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