Seven national marketplaces that take the Chile brand to the world
If you don't know what to give this Christmas, Imagen de Chile recommends the following websites, which, in addition to being authentically Chilean, offer a wide range of companies and products belonging to the "Made by Chileans" brand program.
December 16, 2025.
Ona Chile
The company is dedicated to promoting and marketing handicrafts and products with cultural identity, highlighting ancestral techniques and contemporary designs inspired by Chilean and Latin American cultural heritage. Among the variety of products they offer are decorative items, clothing, textiles, accessories, and jewelry, among others.
On their website, they state that they "embody the spirit of the legendary Onas, who, living in one of the harshest climates on the planet, developed neatness and beauty in their way of dressing and being in harmony with nature." In addition, part of their profits go to the ONA Foundation, which is responsible for training producers in new techniques for preserving their traditions.
Cordillerana
This Chilean store promotes and disseminates the country's traditional crafts, integrating hundreds of women artisans and their communities. Driven by the Debuenafe Foundation, the project is committed to creating unique, handmade objects with a regional identity and contemporary design, prioritizing workshops over mass production.
Its catalog includes textiles made from desert alpaca wool, basketry made from island plant fibers, and pieces created from rocks from the mountains and wood from the southern forests. "Cordillerana stands out for having worked for more than 20 years on a fair trade and circular economy model, integrating women artisans from different areas of Chile into a collaborative production network. We do not seek to mass produce or follow trends, but rather to give value to unique, handmade objects, using local materials and traditional crafts, designed for everyday use," said the store.
Chili pepper
This Chilean e-commerce site promotes and sells traditional handicrafts made by artisans in Chile. Its focus is on valuing and promoting works with cultural identity, directly connecting local producers with people inside and outside Chile who produce unique pieces with meaning.
We believe that craftsmanship, in times of artificial intelligence and accelerated production, is a true oasis of humanity. What sets us apart is the deep and respectful relationship we maintain with the world of craftsmanship. We have the privilege of knowing and working directly with artisans from Arica to Magallanes. That connection with humanity is what we seek to convey to each of our customers, individuals and companies who consciously choose Chilean craftsmanship," said Aldo Buscaglia, one of its creators.
Remember Chile
This is a Chilean non-profit cultural project that seeks to highlight the country's memory through the dissemination of crafts and expressions linked to its heritage. Not only does it promote the revival of traditions and crafts, but it also encourages reflection on identity and collective history through the creation and circulation of pieces with cultural significance.
"For Recuerda Chile, it is an honor to carry the Chile brand and represent part of the cultural, material, and intangible wealth that we can proudly showcase to the world. We are privileged to have a close and direct relationship with master artisans, who nurture our knowledge to share with our visitors: the best of what we have to offer. Each piece is selected, and we are its ambassadors, explaining how, where, and who is the main actor in the heritage-making process for each one," said its founders.
Created in Chile
This site brings together products from the worlds of design, fashion, crafts, accessories, food, and other categories, created by national brands and entrepreneurs. It began in 2014 as a blog aimed at promoting local talent and, over time, evolved into an online and physical store with several branches in Santiago.
It currently brings together more than 500 selected Chilean brands, with the aim of promoting the development of national talent and connecting entrepreneurs, designers, and artisans with consumers interested in products with local identity and design.
First settlements
This initiative showcases products handmade by creators and communities in the Araucanía and Biobío regions, reviving traditional knowledge and raw materials native to the territory. It also promotes the work of local gatherers, artisans, and producers who develop products such as native mushrooms, honey, and handicrafts made from plant fibers, based on knowledge passed down from generation to generation.
The project is promoted by CMPC, a Chilean company with a global presence, and aims to strengthen cultural, social, and productive coexistence with local communities and indigenous peoples.
I'm going back to the South
It is a design brand created in Chile in 2011, inspired by the culture, fauna, and traditions of the country and Latin America. Its offering has expanded over time to incorporate a diverse collection of products that highlight elements of the region's identity, combining contemporary design with local and regional cultural references.
The brand currently has a catalog of more than 70 products, including alpaca ponchos and scarves, silk handkerchiefs, and clothing and decorative accessories. Its production prioritizes responsible processes, with manufacturing in Chile and other countries in the region, the use of materials and inks with low environmental impact, and practices focused on sustainability and caring for the environment.
