What is Chile's image? How is it constructed? Why is it important in our relationship with the world? These and other questions are the answers to the campaign #ChileLoHacemosTodos, which the Fundación Imagen de Chile launched today on social networks in collaboration with public and private institutions.
We want citizens, authorities and representatives of different sectors to join us in this great task we have, so that the world knows us and our strengths", Rossana Dresdner, executive director of Fundación Imagen de Chile.
"Chile's identity and our projection to the world are a collective construction. This campaign aims to strengthen our national identity, our pride in Chile and highlight the contributions that our country makes to the world today," said Rossana Dresdner, executive director of the Foundation.
The initiative seeks to deepen knowledge about the importance and promotion of the Chile Brand and the positive impact it has on Chile's insertion in the world, both in terms of trade, investment attraction, cultural dissemination, tourism promotion and its impact in multilateral spaces.
It also seeks to raise awareness of the fact that a good national image and reputation is the result of a transversal and collective collaboration between the public, private and citizen sectors.
"We want citizens, authorities and representatives of different sectors to join in this great task we have, so that the world knows us and our strengths," Dresdner said. "We are a rather small country, far from the main global centers, but with a lot to show and a lot to offer. And we believe that the only way for the world to know it is to join efforts, ideas and actions, among all of us".
The campaign #ChileLoHacemosTodos, will be deployed through multiple digital platforms: Instagram, Facebook, TikTok, LinkedIn and YouTube, selected for their level of interaction with followers of Marca Chile.
The digital pieces encompass a variety of formats designed to educate and motivate the audience. Graphic publications will answer key questions about the importance and purpose of Marca Chile; interactive dynamics such as "Where have you seen Marca Chile?" will invite the public to share their own experiences. The launch video will present the campaign and various educational capsules on social networks and YouTube will explain the importance of Brand Chile. The campaign has the participation of public and private authorities, large and small entrepreneurs, opinion leaders, influencers, allies, citizens and experts of country brands from other nations, among others.
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