A study carried out by Imagen de Chile in twelve cities measured the most well-known Chilean products in the world and the attributes that foreigners associate with them. Sustainability rose 10 percentage points compared to the previous study.
While Chilean products used to be recognized for their low prices, today they are increasingly recognized for characteristics such as good quality and sustainability. According to a study on the perception of Chilean products and services in twelve of the world's main cities, the attributes with which Chilean products are most associated are: good quality (57%), low prices (31%) and artisanal production (26%). Meanwhile, the sustainability attribute stood out for increasing 10 percentage points (from 16% to 26%) compared to the previous measurement carried out in 2020.
"Sustainability is key. Today the world is increasingly demanding when it comes to making purchasing decisions and we see that environmental care and carbon footprint are factors that weigh more and more in consumer decisions," said the executive director of Imagen de Chile, Constanza Cea.
"Our studies indicate that 86% of those surveyed are willing to pay extra, and 36% are willing to pay a lot or much more for products or services that have been produced with sustainability standards. In Chile there is increasing awareness and standards in this regard have risen a lot," he adds.
According to the study, wine (51%), fruits (36%) and copper and its derivatives (25%) are the most internationally recognized Chilean products.
"The Chilean agri-food sector has been a great export engine for many years. They bet on the world as a market and have done a great job, reaching the tables of so many countries with their products. In fact, our country exports more than 50 species of fruits and nuts to the world, such as cherries, grapes, blueberries, apples and walnuts. On the other hand, Chile is currently the leading exporter of wines in the new world and fourth worldwide, surpassed only by France, Spain and Italy," said the executive director of Imagen de Chile, Constanza Cea.
The cities evaluated in the study were Sao Paulo, Toronto, New York, Washington, Madrid, London, Paris, Berlin, Shanghai, Tokyo, New Delhi and Dubai.
"The most interesting thing is how the world's perception of our products has changed. Ten years ago Chilean products were associated with low prices, while today we are associated with quality and that is key for Chile's brand in the world," said the executive director of Imagen de Chile, Constanza Cea. "We are very happy because it reflects the new country image with which we are seeking to position Chile abroad," she added.