The visit included meetings with authorities, unions, and conversation with local media, in order to present this new initiative, which seeks to portray Chile from the talent and innovation of the country's regions.
Recycling to boost agriculture. This is the premise pursued by Can Reflect, an initiative led by Valentina San Martín and Pedro Jiménez, two students from the city of Talca, who, using light reflected through reused cans, seek to optimize the cultivation of fruit trees. It is also one of the stories that make up the new stage of the international campaign 'Chile Creating Future', which is why the executive director of Imagen de Chile, Constanza Cea, visited the Maule region to publicize this new milestone, and continue adding regional actors in the construction of the country brand.
"Combining robotics and sustainability, Can Reflect is positioned as an example of how from different cities in our country we are providing innovative solutions to global problems, as is the case of the impending food crisis and the search for tools that allow us to develop a more efficient and friendly agriculture with the ecosystem," said Constanza Cea, executive director of Imagen de Chile. "Valentina and Pedro are two of the new protagonists of this new stage of 'Chile Creating Future' that seeks to make visible the great contribution we are making from regions to the world", she added.
In addition to leading the launch of the campaign in the region, the executive director of Imagen de Chile had the opportunity to meet with authorities, unions and local media to continue disseminating the country image strategy "Chile Creating Future", as well as to promote the use of the Chile brand among entrepreneurs and companies in the region.