South America, wine and mountains are some of the most mentioned words when asked abroad what our country is associated with. This, according to the new edition of the Longitudinal Study of Fundación Imagen de Chile, which inquired into the knowledge about our country in 12 of the main cities of the world.
Chile is a country known worldwide for many reasons, but to find out what they really are, Fundación Imagen de Chile conducted a new Longitudinal Study in the 12 main capitals of the world.
Sao Paulo, Toronto, New York, Washington, London, Berlin, Paris, Madrid, Shanghai, Tokyo, New Delhi and Dubai were the scenarios where the perception of the country's image was measured. The five main concepts with which we see ourselves identified in the world are South America, wine, mountains, the Andes and good/nothing.
"We want the world to know and prefer Chile for tourism, business, study, and to expand cultural and labor links, and that is why our studies are so relevant, because they allow us to detect knowledge gaps and work around them," says Constanza Cea, Executive Director of Imagen de Chile. "When people respond "nothing", that also represents an opportunity, and it can change quickly if we reach them with our message and activations. There is a big gap between what we are and what the world knows about Chile and Chileans, and that is what we are working on at Imagen de Chile. Through our studies we have discovered that the world knows little about us, but when it does, it chooses us. Chile is a country full of riches, and it is important to continue promoting how we tell the rest of the world about the strengths of our country", says Constanza Cea, Executive Director of Imagen de Chile.
Fifty-seven percent of the mentions related to tourism and travel come from Sao Paulo, New Delhi and Dubai. In terms of mountaineering, 50% of the mentions come from Europe, although the city that mentions it the most is Sao Paulo. On the other hand, Shanghai is the city that mentions mining and copper the most, with 50% of the mentions.
Regarding Chilean products, Tokyo is the city that mentions fish and seafood the most, with 48% of mentions. In relation to wine, the Japanese capital is also the city that highlights it the most, with 27% of mentions. In addition, Shanghai makes 63 mentions of cherries, with 100% of mentions. There is a lot of reference in different cities to the concept "good", which refers to phrases such as "good place for tourism", "good wines", etc.
"Chile is recognized worldwide for its landscapes and its products. That is fine, but we want Chilean men and women to be the protagonists and we want it to be known how their talent contributes to the world. Chile is creating the future through its people, its talent, its ability to contribute to solving global challenges. Remember what we achieved with vaccination. Creativity and resilience allow us to be at the forefront in innovation, sustainability and other areas, telling how Chile is creating the future", added Constanza Cea.
Washington makes the most references to "culture", with 23% of mentions. The word dictatorship was also mentioned in the study, 85% coming from Europe, mainly Paris.
These are the five concepts that responded to the following question in the different cities: When you think of Chile, what is the first thing that comes to mind?
Shanghai
- Cherries
- Fruit
- Strait
- Mining
- Copper
London
- Mountain
- Wine
- Nothing
- Andes
- Delgado
New York
- Mountain
- Good
- Weather
- Wine
- Nothing
Sao Paulo
- Cordillera
- Andes
- Snow
- Wine
- Mountains
Madrid
- Andes
- Nothing
- Pinochet
- South America
- Desert
Washington
- Nothing
- Mountain
- Wine
- South America
- Culture
Toronto
- South America
- Mountain
- Nothing
- Wine
- Good
Berlin
- South America
- Nothing
- Dictatorship
- Wine
- South
Paris
- Pinochet
- Meat
- South America
- Nothing
- Andes
Dubai
- Beautiful
- Location
- Good
- South America
- Nature
New Delhi
- Good
- Beautiful
- World
- America
- Tourism
Tokyo
- Wine
- Special
- Elongated
- Nothing
- South America
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