By Alejandro Magnasco, Sales Manager at Monarch
The Marca Chile seal has appeared on our products for more than 10 years and has become a key pillar of our strategy. Throughout this time, we have carried out numerous joint initiatives to raise awareness of the importance of this initiative and its contribution to the community.
As a Chilean brand and domestic producers, it makes perfect sense for us to be part of an initiative that brings together companies with a national identity. We are convinced that informed consumers will value products that bear the "Marca Chile" Marca Chile, because they support local jobs, contribute value to the community, and are synonymous with quality.
Being part of Marca Chile is a great challenge and a significant responsibility. It drives us to continue innovating, creating added value, and promoting the qualities of Chilean products. We make this commitment not only to our brand but also to small producers, who benefit from increased demand for local products.
This is an ongoing effort that ranges from our communications to collaborative work with universities and the hosting of workshops with design students at our plants. We seek to continually nurture young talent and promote our country brand.
