Organized and coordinated by ProChile, Chile Week Brazil will take place between September 30 and October 4 in Sao Paulo, Belo Horizonte and Brasilia, and seeks to promote food exports, tourism, mining and the incipient pisco market.
"All of our products, forestry, forestry and fruit, are essential in the Brazilian market". Esteban Valenzuela, Minister of Agriculture.
The trade mission will be headed by the Minister of Agriculture, Esteban Valenzuela, and the Director General of ProChile, Ignacio Fernández. They will be joined by representatives of export associations and Fundación Imagen de Chile.
The General Director of ProChile, Ignacio Fernández, commented that "through this event we seek to connect businessmen from both countries, presenting the opportunities that Chile has for Brazil. It is the ninth largest economy in the world, our main export destination in Latin America, the third largest in the world and the first destination for Chilean investments in the world. We will be with a delegation of more than 30 companies in Sao Paulo and another 10 in Belo Horizonte, which will seek to bring their offer of goods and services to Brazilian importers, generating new commercial ties".
The signing of the "Memorandum of Understanding on Economic and Commercial Cooperation" in 2018 generated a significant impact on trade exchanges between the two countries. Chilean shipments, which that year totaled US$ 1,985 million, increased to US$ 2,659 million in 2023, an increase of 33.9%. The largest increases were in products such as salmon and trout, Cabernet Sauvignon wines, kiwis and fish oil.
The Minister of Agriculture, Esteban Valenzuela, highlighted the importance of including the agricultural sector in this trip. "All our products, forestry, forestry and our fruit, are essential in the Brazilian market, as well as wines. We also want to strengthen others, such as honey and our meats."
Iván Marambio, president of Frutas de Chile, pointed out that all Chilean fruits are currently allowed to enter Brazil with a 0% tariff. "62% of shipments are apples, 12% plums and 11% kiwis, and there is great growth potential for fruits such as cherries, which represent only 2% of our exports, as is also the case with table grapes, pears, blueberries and stone fruits," he said.
Opportunities for Chilean wine and pisco
Wine exports reached their best performance in 2022, with US$ 187 million, a trend that, in the opinion of Wines of Chile, reflects the growing interest in the reputation for quality and diversity of Chilean products. "Brazil is a market that is surprising us. Since the pandemic, it has taken first place among wine export markets, where Chile leads by far in market share," said Angélica Valenzuela, commercial director of Wines of Chile.
Similarly, the Brazilian market is important for the regional expansion of the pisco industry, where the strategy aims to position itself in the premium cocktail segment. Claudio Escobar, manager of Pisco Chile, points out that this positioning is endorsed by "obtaining important awards in the most important competitions of the spirits industry, such as the San Francisco Spirit Competition (USA) or the International Spirit Challenge (UK). Its price/quality ratio is very competitive internationally and a new alternative for consumers around the world.
How Brazil sees us
During Chile Week Brazil, Rossana Dresdner, executive director of Fundación Imagen de Chile will be a speaker on the first day of the meeting with the presentation "The Image of Chile in the Brazilian market". Here she will address the topic of building the country brand and the conclusions obtained in the "Longitudinal Study of Priority Markets", with Sao Paulo being one of the cities being evaluated in terms of familiarity and favorability indicators. Between 2020 and 2024, there has been a remarkable growth in the awareness of our country, from 33% to 49%, a rise that shows the positioning of Chile as an important country at regional level.
Other related news
