Chile's Brand moves up three places in Nation Brands Index 2024

The study, which measures the country image of 50 nations (NBI), placed Chile in 38th place, which means an advance of 3 places in one year, after ranking 41st in 2023.

This progress is a sign that Chile is gradually and consistently consolidating a positive and authentic image in global markets". Rossana Dresdner, Executive Director of Imagen de Chile.

With an advance from 41st place in 2023 to 38th place in 2024, Chile significantly improved its ranking in the Nation Brands Index (NBI), an international study that annually evaluates the positioning of the images of 50 countries in the world. The change in the ranking reflects Chile's more competitive position compared to other countries that suffered falls or maintained the same position as last year.

"This progress is a sign that Chile is gradually and consistently consolidating a positive and authentic image in global markets," said Rossana Dresdner, Executive Director of Imagen de Chile. 

Of the 50 countries measured, only 19 improved their ranking. And, of the countries in the region, only Chile and Mexico did so.

Recovery in strategic markets

Four countries improved their perception of Chile compared to the previous year's measurement: China, Brazil, USA and Japan.

The perception of China rises nine positions, reflecting an increase in familiarity and favorability towards the country. In the dimensions of Exports, Governance and People, we moved up 10 positions in the ranking.

- In Brazil, we increased in the Tourism and Immigration/Investment dimensions, rising eight and seven places, respectively.

- In the U.S., Chile moved from 43rd to 33rd place, consolidating its presence. There was a rise in the dimensions of Immigration and Investment, Exports and Governance. 

- In Japan, we moved up nine places in Exports and Immigration/Investments, with an improvement in the Tourism dimension being particularly noteworthy. 

The Nation Brands Index (NBI) is prepared by international consultant Simon Anholt, expert and creator of the Country Brand concept, supported by IPSOS, and measures the strength of the country brands of different nations.