Under the title "Chile Day Maule: Pride that Unites Us", the first edition of the event was held on September 24, organized by the Universidad Autónoma de Chile, Prefiero el Maule and Fundación Imagen de Chile, with the aim of highlighting the talent, entrepreneurship and heritage of the region, and generating a space for dialogue on its contribution to the country brand.
The day began with a presentation by the director of strategic alliances of Imagen de Chile, Victor Palma, who delved into the role of the country brand in the international projection of Chile and gave examples of the actions carried out by the institution to promote the country.
He also highlighted the value of the regions and their territories in building the country's image and invited entrepreneurs from Maule to join the Made By Chileans program, which facilitates the internationalization of products and services of national origin.
At the end of the day, Palma explained: "The Chile Brand is a collective effort that reflects the best of our country in the world, and activities like this allow us to highlight the contribution of Maule in the construction of that positive image that we project abroad".
The second part of the activity was entitled "The Potential of Maule abroad", a discussion with the participation of Bárbara Lewin, marketing manager of Viña Terranoble; Patricia Möller, academic at the Universidad Autónoma de Chile; Franco Mella, from the Universidad Católica del Maule and Learn Chile; María Pía Cornejo, international designer; and María Pía Yovanovic, director of Prefiero el Maule. The dialogue, which was conducted by Pablo Salvatierra, communications coordinator of Imagen de Chile, also had an active participation of the audience, in an exchange of experiences and ideas aimed at highlighting the potential of the region and its contribution to the consolidation of the country brand.
After the conversation, María Pía Yovanovic of Prefiero el Maule said: "We are very proud to show the benefits of our territory and that local entrepreneurs are recognized as part of the country brand. This is a kick-off to continue working collaboratively in the international projection of our region".
Flavors and products from Maule to the world
After the activities in the auditorium, "Chile Day Maule" continued with a showcase of local entrepreneurs belonging to Marca Chile's Made by Chileans program, who exhibited products and services that reflect the creativity, innovation and richness of the regional identity, in a tour that also included a folkloric show and a cooking show.
" Chile Day Maule is part of our internationalization policy and seeks to demonstrate that this concept is a tangible reality for our students, the university community and entrepreneurs in the region. The Maule has enormous potential that we must project, from agribusiness to viticulture, so that both the country and abroad recognize its value," said Marcelo Cevas, vice-rector of the U. Autónoma, Talca Campus.
Thus, with a high attendance and an atmosphere of regional identity, Chile Day Maule was consolidated as a meeting and reflection space to promote the country brand from the fourth most populated region in Chile.
