In the driest place on Earth, life never gives up. Beneath the ground, seeds lie in wait. They trust. They endure. And when their time comes, they bloom. Inspired by the Flowering Desert —one of the most astonishing natural wonders in Chile and the world—adidas presents the Chilean National Team’s new away jersey. A kit that not only dresses a team, but represents the pride of a nation that transforms adversity into beauty.
The Flowering Desert takes center stage, as it is a phenomenon unique on the planet that symbolizes resilience, hope, and the ability to flourish when it seems impossible.
Today, that inspiration becomes a national symbol.
For the first time in its history, the Chilean national team will wear a color other than white or blue for its alternate kit, marking a milestone in its visual identity and reaffirming adidas’ commitment to innovation and inclusivity. This bold decision reflects the free-spirited, courageous, and unstoppable spirit that defines both the natural phenomenon and the country it represents.
The concept behind this launch is clear: to show the world the pride of being Chilean. It is a feeling that stems from the country’s geography, history, and culture, as well as from the moments when Chile shines on the world stage.
“In 2023, adidas conducted a market study to understand what makes Chileans proud. The results were varied, ranging from the Andes Mountains to Torres del Paine, but what Chileans mentioned most was the Flowering Desert, which is why we chose this incredible natural phenomenon as the inspiration for this new apparel collection, through which we want to celebrate the country’s landscape and showcase it to the whole world,” said Jerome Leveque, General Manager of adidas Chile.
The Flowering Desert is much more than just a landscape; it is a symbol of resilience and hope deeply rooted in Chilean identity. “With this jersey, we wanted to capture that spirit and transform it into an emblem that everyone can wear with pride, both on and off the field. This launch represents our commitment to innovation and to genuinely connecting with what drives Chileans,” said Jerome Leveque, General Manager of adidas Chile.
Marca Chile, the organization responsible for promoting the country’s image internationally, also highlighted the symbolic value of this collaboration: “Being part of this launch means sharing a story with the world that deeply represents us. The Flowering Desert is a unique expression of Chile’s identity and resilience. Having that inspiration featured on our national team’s jersey is a powerful way to show who we are: a diverse, creative country capable of flourishing even in the most challenging circumstances, presenting the world with an image of Chile full of pride and meaning,” said Enzo Abbagliati, Acting Executive Director of Marca Chile.
With this launch, adidas reaffirms its commitment to Chilean soccer and to creating initiatives that go beyond the sporting realm. Because this jersey isn’t just a new piece of kit. It’s a reminder of who we are.
