In order to promote the entrepreneurial, creative and innovative spirit, but also the ability to adapt and flexibility of people through their products and services, especially in the face of the Covid-19 pandemic, the program "Rompe Paradigmas" of CNN Chile will tell stories of Chileans who have been able to move forward with their ideas in the complex times we are living in. Imagen de Chile played a fundamental role in this.
In seven of its twelve chapters, the program will feature licensees from our country. Chile Brand Use Programpeople who, through their products and services, highlight the value of origin and contribute to our country's image, but who have also taken a professional or labor turn to undertake with their ideas.
They are companies and ventures that hide stories of resilience, innovation, and above all, the ability to deliver local solutions to global problems, that Image of Chile is amplifying through its concept #MadeByChileans.
Chilean talent that we will see this Saturday on the first episode of the fifth season of "Paradigm Breaker".with the story of Paola Yancovica publicist who decided to turn her life around by betting on art. Today she owns a foundry, which despite the difficult times that the pandemic has brought, has managed to move forward. Read her story this Saturday July 18 at 8:30 a.m. on the screens of CNN Chile.