June 17, 2024 #ChileDiverse

Boosting the country's image: Imagen de Chile and Chile Adicto sign collaboration agreement 

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This alliance seeks to promote Chile in the world, seeking to project from its beautiful landscapes, the city of Santiago and different locations as a tourist destination for Chileans and foreigners. 

80% of the foreigners consulted on Chile's attributes stated that its "attractive nature" was the most outstanding feature of our country and 52% expressed their intention to visit it in the next 5 years. These results, obtained from the Longitudinal Study 2024 on Chile's ImageThese results, obtained from the Longitudinal Study 2024 of Chile's Image, reinforce the value of the destinations for tourists visiting our country. Promising figures that have prompted the signing of a collaboration agreement with Chile Adicto.

Through joint actions at the digital level, the exchange of studies, press management and support of audiovisual material, the Fundación Imagen de Chile, together with the platforms Chile Adicto, Santiago Adicto and the guide Chile Adicto Hoteles, seek to enhance the country's image both nationally and internationally.

The purpose of this agreement is to promote the image of Chile and Santiago abroad.

"This fantastic new relationship is a tremendous source of pride for us, it's a seal that we are doing things right," said Rodrigo Guendelman, founder of Santiago and Chile Adicto. "We are interested in building a positive, caring and purposeful vision of both Santiago and our country. We know we have flaws, but we also have a number of incredible strengths, many of them unknown to Santiago residents and Chileans," he added.

The multimedia platform Santiago Adicto is also a community that seeks to encourage Santiago residents to value their city. On the other hand, Chile Adicto is a digital platform that promotes attractive destinations throughout the country. Chile Adicto Hoteles joins them , which is a printed and digital media where you can find the most outstanding hotels in the country.

"Chile is more than its beautiful landscapes. It is also its cities, its vital manifestations, all its diversity, and its hidden treasures. And, of course, Santiago. Together with Santiago Adicto we want to show this, our capital, and project it even more as an international destination," said Rossana Dresdner, executive director of Imagen de Chile.

This collaboration takes place through the exchange of audiovisual material, studies and press reports and collaborations in social networks, among others.

Rodrigo Guendelman also agreed with this international projection of the capital. "We need the world to know Santiago, that it is not just passing through the airport to go to Rapa Nui, Torres del Paine or the Atacama Desert. Santiago is a city full of cultural activity, it has an immense geographical and scenic heritage and great places to eat, we have one of the 30 best restaurants in the world". In his opinion "this link with Imagen de Chile will enhance the fact that Santiago is an irresistible city and capital, where to spend at least two, three nights and more tomorrow".


Image of Chile