December 17, 2021 #ChileDiverse

Imagen de Chile and SAG launch new informative audiovisual piece for travelers arriving in the country

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This audiovisual piece seeks to inform passengers about their obligation to declare whether they are carrying animal or vegetable products in their luggage, incorporating the country image strategy "Chile Creando Futuro" (Chile Creating the Future). 

With images of our incredible landscapes and illustrations of agriculture, flora and fauna, Imagen de Chile and the Agricultural and Livestock Service (SAG) presented the new informative audiovisual piece that will be displayed at the entrance of all travelers arriving in our country, including the migration rules that must be met by visitors.

The announcement comes on the eve of the start of the summer season, where considering the relaxation of sanitary restrictions, an increase in the arrival of foreign tourists is expected. The event was attended by the Minister of Agriculture, María Emilia Undurraga; the executive director of Imagen de Chile, Constanza Cea; the head of the Border Control Division of the Agricultural and Livestock Service (SAG), Óscar Camacho; and the deputy communications manager of Nuevo Pudahuel, Manuel Valencia.

In addition to informing passengers about the obligation to declare products of animal or vegetable origin in their luggage, the two-minute video is part of the "Chile Creating the Future" campaign, part of the strategy promoted by Imagen de Chile that seeks to position our country based on innovation and Chilean talent, focusing on issues such as biodiversity and the importance of its protection.

"Chile is known around the world for its geography and the incredible flora and fauna that runs from north to south. From Imagen de Chile we want to advance to be known also for our contributions in sustainability, in improving our quality of life and caring for our people, based on the talent of Chileans," said the executive director of Imagen de Chile, Constanza Cea, from the Arturo Merino Benítez airport. "For this reason, we are launching this audiovisual piece in conjunction with the SAG, inviting visitors to become aware and join in the care of our natural heritage through this piece, which will be the first communication that visitors arriving in our country will have," said Constanza Cea.

The Minister of Agriculture, María Emilia Undurraga, stressed the need to take care of the country's sanitary heritage. "We are at the airport to present the welcome video for foreign visitors arriving in our country. A video that shows our great national wealth, which are the landscapes, the culture and also the food that is prepared and produced here for the world. And that is why the idea of this wonderful country we have is reinforced. This, together with asking all visitors to declare those plant and animal products they bring, because they can be vectors and bring diseases that affect our phytosanitary and zoosanitary heritage", he added.

For his part, Nuevo Pudahuel's Deputy Communications Manager, Manuel Valencia, said that "The information we provide to passengers is crucial for a good airport experience, especially at a time when we are adding new procedures due to the pandemic. This piece will not only provide clear information on the requirements for entering the country. It will also inform about the new digital declaration, which we are supporting to make known, and a very relevant central message: to show a country that creates a future and that is much closer and more attractive through the video, which we will support in all our channels".

Finally, the head of SAG's Border Control Division, Óscar Camacho, stressed the importance of this informative piece. "People arriving in Chile will be informed of the need to fill out the affidavit where they must declare the products of animal and plant origin that they carry in their luggage, bearing in mind the danger or risk to our agriculture," he said.

The video is expected to be shown on the flights of the different airlines arriving in our country, in order to encourage tourists to play an active role in the care and preservation of our biodiversity. The Smog agency participated in the elaboration of the audiovisual piece, in charge of the art and animation.

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