There is music that transcends borders and, at the same time, remains deeply rooted in its place of origin. Over the course of more than six decades, Los Jaivas have developed a sound that fuses electric instruments with sounds and rhythms rooted in Latin American traditions, incorporating elements that directly evoke the region and its identity […]
Marca Chile’s international campaign “You Will See” was nominated as a finalist in the 2026 City Nation Place Awards, an international event that brings together specialists and organizations involved in the development and management of place brands. Chile will compete in the Best Communication Strategy – Place Branding category, […]
In October, Santiago will host a new event showcasing its visual arts scene. It’s SAFA, the capital’s first large-scale visual arts festival, which will take place from October 6 to 11 with a program featuring more than 800 activities at 150 venues, including […]
Living in Chile means finding a place to build a life, a career, and new opportunities, with access to connectivity, talent, nature, and a growing connection to the world. Chile leads Latin America in human development. The country ranks among those with very high human development and holds first place in the Americas […]
The Cabo de Hornos International Center (CHIC) and Marca Chile signed a framework agreement for collaboration, which aims to coordinate efforts to promote the country, with a focus on the Cabo de Hornos Biosphere Reserve and the center’s work in research, education, and biocultural conservation. Located in Puerto Williams, on Navarino Island, […]
Ten years after its inception, the trademark usage program has expanded its reach to entities in various sectors and regions, which help identify the national origin of products and services developed and marketed both within and outside the country.
As part of the match between the Chilean national team and Hong Kong, China, in the 2026 World Rugby U20 Challenger, Chile Rugby and Marca Chile signed a collaboration agreement aimed at strengthening the country’s international profile through rugby and its players. The partnership includes initiatives to promote and generate […]
Located about 120 kilometers from Santiago, Viña del Mar is known for its coastline, beaches, and tourist attractions. In addition to these features, the city offers a year-round sports calendar that includes competitions and activities related to running, triathlons, and various beach sports, taking advantage of the connection between the city and the […]
By Fernando Prado, Natalia Arenzana, and Leonard J. Ponzi, partners at Reputation Lab. Companies, brands, products, and services also contribute to building a country’s international reputation through the experiences they create. A country’s reputation has consequences that go far beyond its ability to attract […]
By María José Urrutia Rivas, Organizer of TEDxFrutillar Our country’s identity is not defined by a single urban center; it is built upon the diversity of its territories. Historically, a country’s international standing has tended to be measured by its capital cities or its natural resources. However, the true wealth and capacity of […]
In September, Chile celebrates its National Holidays, a time when both Chileans and foreigners agree that there is a special sense of pride in the country. Traditional cuisine, featuring empanadas and anticuchos, traditional dances such as the cueca, family gatherings, and the ever-present “fondas” are an essential part of this celebration. […]
1. He wasn't born in his own magazine. Contrary to what many people think, Condorito didn't always have his own magazine. He first appeared on August 6, 1949, in the pages of *Okey*, a comic book published by the well-known Zig-Zag Publishing House. Six years later, on December 21, 1955, the first […]