Roto Chileno: Chilean Identity, Heritage, and History

Credit: 24horas Within the national identity, there is a figure who has left a profound mark on the country’s history: the Roto Chileno. More than just a historical and popular figure, he embodies the spirit, courage, and resilience of the Chilean people. From his origins to his place in the collective memory, this figure has […]

The Pisco Route: A Journey Through the Oldest Designation of Origin in the Americas

An integral part of everyday life in Chile—from the simple pisco to the pisco sour—pisco has established itself as a symbol of the country, thanks to exceptional geographical conditions and the knowledge accumulated over generations. “Our climate gives the grapes a special character, and from them we make a wine and a […]

Tourist Attractions in Santiago: Five Must-See Spots to Explore the Capital

Santiago de Chile is a city that combines history, modernity, and nature all in one destination. Surrounded by the Andes Mountains, the capital offers a wide variety of attractions for those looking to explore the local culture, cuisine, and unique outdoor experiences. If you’re planning a visit, Marca Chile presents […]

Rapa Nui: A Living Culture in the Middle of the Pacific

In the middle of the Pacific Ocean, more than 3,700 kilometers from the Chilean mainland, lies Rapa Nui, also known as Easter Island. This territory captivates visitors not only with its iconic moai statues, but also with a vibrant culture that has managed to endure, adapt, and make its mark on the world. Where is Rapa Nui, and why […]

Summer Highlights: Five Must-Visit Places in Santiago

The Metropolitan Region offers activities that combine culture, heritage, cuisine, and nature. Whether you live in the city or are just visiting, these options are perfect for enjoying the season. Japanese Garden If you’re looking for an outdoor activity to share with friends or your partner, the Japanese Garden is an excellent choice. […]

La Pincoya: The Mystery of the Sea That Lives On in Chiloé

Credit: Viajes Libres Her story, passed down from generation to generation, reflects the deep connection between Chilote culture and nature. More than just a tale, her presence lives on in the beliefs of southern Chile. Who is the Pincoya in Chilote mythology? The Pincoya is an iconic figure in Chilean folklore, known […]

Comic Park: A Tribute to Chile’s Greatest Characters in San Miguel

Comic Park is a place that invites visitors to take a trip down memory lane and reconnect with some of the most iconic characters from Chilean comics. Through sculptures of figures such as Condorito, Mampato, and Pepe Antártico, this public space has become a tribute to popular culture and […]

María Thomsen, UAI professor: “As Chileans, we have the ability to contribute to global knowledge” 

Through my work with academics from around the world, I have come to realize that, as Chileans, we have all the necessary skills to contribute to the development of solutions and the advancement of knowledge. In a context where knowledge and innovation are key to a country’s international standing, the trajectory […]

Column | Marca Región Biobío: When Identity Becomes Strategy

By Danny Baesler, Acting Manager of Desarrolla Biobío. To some, talking about a “Regional Brand” today may seem like a superficial exercise—just another logo, slogan, or campaign. But that view falls short. What Biobío has embarked upon is not a public relations effort, but a deeply strategic process: the decision to rethink itself, […]

Karin Avaria of La Guatona Restaurant in Madrid: “Sharing my cuisine is a way of showing where I come from and who I am” 

Located in the San Fernando Market, this culinary space has established itself as a showcase of Chilean identity in Spain. Its founder, Karin Avaria, reflects on its history, the challenges of starting a business abroad, and the value of cuisine as an expression of heritage and belonging.

Daniela Catrileo: The Chilean writer who transformed contemporary Chilean poetry and fiction

Who is Daniela Catrileo? Daniela Catrileo (30) is a writer, poet of Mapuche descent, and professor who was born and raised in Santiago. Today, she is recognized as one of the most prominent voices of the new generation of Chilean writers. She showed an interest in literature from a young age, which led her to enroll at the University […] in 2007.

2026 Chilean Pride Study: 71% of Chileans feel proud of their country and 78% of their identity

The 2026 Chilean Pride Study confirms a sustained upward trend in Chileans’ perceptions, reaching their highest levels since the survey began in 2019. Today, 71% of Chileans say they feel proud of their country, while 78% express a strong sense of national identity, both […]