As part of National Pisco Day, ProChile and Pisco Chile launched Pisco Pass, an innovative digital tool available at Chileanpisco.com that makes it quick and easy to find this spirit in cities around the world.
Through this platform, users can locate more than 800 points of sale across 35 countries, including restaurants, bars, hotels, supermarkets, liquor stores, and online shops. Thanks to its geolocation system integrated with Google Maps, users can find out exactly where to buy or enjoy pisco and how to get to their chosen location in just three or four clicks.
The website is available in four languages (Spanish, English, German, and Japanese), and while it does not function as a direct sales channel, it serves as a comprehensive international guide to discovering the global presence of Chilean pisco.
In addition to the Pisco Pass search engine, the platform offers supplementary content such as cocktail recipes, preparation tips, and a section dedicated to the history and tradition of Chilean pisco, which holds the oldest Designation of Origin in the Americas and the second oldest in the world.
This initiative is part of the public-private campaign “Chilean Pisco: First Spirit,” which aims to position Chilean pisco in strategic markets such as the United States, Canada, the United Kingdom, Germany, Spain, China, Japan, Argentina, and Brazil. Key activities include tastings, events with importers and the trade press, and digital campaigns designed to highlight the product’s versatility and quality.
Source: ProChile
