Showing the best of Chile and inviting all citizens to be active ambassadors of our country requires a challenge: to get to know our national goodness and talents better, as well as to appreciate our geographic diversity, in order to feel prouder.
The "Chile Que Te Quiero" project, which began with a tour of the country, identifying, together with representatives of the citizenry, the identifying aspects of each locality, so that Chileans themselves could vote for those that seemed most iconic to them.
