Chile's country brand among the most outstanding in Latin America

Chile' s country brand is among the three most valuable in Latin America, according to the Nation Brands 2021 index , prepared by the market research firm Brand Finance. Marca Chile also increased its value by 5% compared to last year.

In reference to the region, Laurence Newell, director of Brand Finance America points out that "the Covid-19 pandemic has especially impacted Latin American nations, shaking their economies, citizen security and government relations. In this context, coupled with factors such as poor health care, inequality and distrust in government systems, it is not surprising that the perception and trust in these countries is reflected in their national brands".

Author: Tomás Pablo Roa

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