April 08, 2024 #ChileGlobal

More than 330 people from nine countries will be part of MICSUR 2024

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The MICSUR 2024 meeting will be held in Chile from April 17 to 20. The event will bring together delegations from Argentina, Bolivia, Brazil, Colombia, Ecuador, Paraguay, Peru and Uruguay.

The event, organized by the Ministry of Culture, Arts and Heritage, will feature more than 50 activities, including a fashion show and a gastronomic exhibition. There will be business rounds, showcases and interviews with filmmaker Lucrecia Martel, journalist Leila Guerriero and musician Kevin Johansen.

The Market of Cultural Industries of the South (MICSUR) will be held in Chile from April 17-20, 2024. This meeting, which will bring together 330 people from nine Latin American delegations, will be held at the National Museum of Fine Arts and Museum of Contemporary Art, both in the Palacio de Bellas Artes building in Parque Forestal, and aims to install a collaborative agenda for the development of creative ecosystems in the Latin American and Caribbean region from a local and identity perspective.

"Chile is the host country of MICSUR 2024, a meeting that brings together the creative industries and ecosystems of Mercosur, and as such, is a fundamental pillar for strengthening democracy and for the development of cultural public policies. Under this central objective, these three days will address and enhance the exchange of cultural products and services of South America, but also open to the public with multiple activities that account for our creativity and diversity," said the Minister of Cultures, Arts and Heritage, Carolina Arredondo Marzán.

The Museo Nacional de Bellas Artes, together with the Museo de Arte Contemporáneo, will host this important event.

MICSUR is a space for the exchange of cultural products and services from South America. During its three days of activities, there will be business roundtables, stands, showcases, fashion shows and seminars aimed at the commercial integration of South American nations. In addition, its trade fair dimension includes the participation of delegations of buyers and sellers of the sector, including buyers from outside the region.

Among its specific objectives, MICSUR seeks to articulate artistic and cultural circulation between countries in the region, promote strategic markets through public policy and generate networks and partnerships between Mercosur's cultural agents. At the same time, MICSUR works on the circulation and exchange of cultural products and services in six sectors of the cultural and creative industries: audiovisual, architecture, animation, music, crafts, video games, performing arts, books and reading, visual arts and design.

"When asked about Chile abroad, 70% of people recognize our country for its art, culture and heritage. This shows the strength of our culture to cross borders. Therefore, hosting this event is an opportunity to continue telling the world who and how we are, and to further strengthen the ties that allow us to know ourselves, from what we are, with our neighbors," said the executive director of Imagen de Chile, Rossana Dresdner.

This experience and the policies derived from it have served as a model to consolidate a cultural ecosystem that transcends borders and finds a regional space in the national markets that have been developed in recent years, such as the Chilean Creative Economies Market (CHEC), the Uruguayan Creative and Cultural Industries Market (MICUY), or the Argentinean Creative Industries Market (MICA).

The first edition of the Market of Cultural Industries of the South (MICSUR) was held in 2014 in Argentina, where exponents of different branches of the national industry arrived, including areas such as clothing, goldsmithing and handicrafts. This was repeated in 2016 in Colombia and 2018 in Brazil. Due to the pandemic, the next edition was postponed to 2024 in Chile, where the tenth anniversary of this event will be celebrated .

Check all the information at www.micsur.cultura.gob.cl, or through social networks: @culturas_cl and @economiascreativas .


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