March 04, 2022 #ChileGlobal

The campaign "Chile, creativity that inspires the world" lands in several countries, reaching more than 60 million people

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The campaign "Chile, creativity that inspires the world", launched by the public-private institution Imagen de Chile, continues to expand around the world and has already landed with its actions in several countries such as China, Spain, Mexico and Paraguay.

With the aim of communicating Chile's important cultural heritage in the world of culture and the arts internationally, the campaign has carried out actions that have highlighted the work of poets such as Pablo Neruda, Gabriela Mistral and Nicanor Parra and have had an impact on more than 60 million people around the world.

In China, a cooking show was held on prime time television, where a renowned chef made a dish, conger eel broth, inspired by the poetry of Pablo Neruda. In Spain, works of Chilean literature were given to Spanish tattoo artists to inspire them to create exclusive designs for the residents of the city of Madrid who were interested. On the other hand, the phrases of the main Chilean poets in history were also printed on personalized pennants that the Chilean soccer team exchanged with its Latin American rivals Paraguay and Mexico, an action that some media described as a "literary goal".

In order to compile the actions of the campaign carried out in the 3 continents, the great artistic milestones of the Chilean country in the last decades and to vindicate the culture of Chile, especially with the new generations, the institution Imagen de Chile has launched a video compilation of the campaign. compilation video in Spanish.

"The campaign seeks to show how Chilean creative talent has crossed generational, cultural and geographic barriers, with a relevant role in the creation of the future," said the Executive Director of Imagen de Chile, Constanza Cea.

Chilean culture is fashionable in Spain

There are several names of Chilean culture that resonate in the Spanish media in recent months and that perfectly expose the health of creativity that the Andean country exports to the world today.

As an example, Patricio Guzmán, winner of the 36th edition of the Goya Award in the category of best Ibero-American film with 'La cordillera de los sueños'. In literature, Cristian Alarcón, who received the Alfaguara Novel Award 2022, and writer Julio Espinosa, who recently founded the publishing house Mil Madres in the Spanish city of Zaragoza. In music, singers such as Javiera Mena, or the band Emilia y Pablo. In art, creators such as the Chilean Rodrigo Arteaga, who participated last week in the prestigious ARCO contest in Spain, in a gallery on the effects of climate change.


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