Imagen de Chile and España Global exchanged experiences on the management of the country brand in the context of the pandemic

The executive director of Imagen de Chile, Constanza Cea, and the secretary of State of Global Spain, Manuel Muñiz, held a meeting to share the work experiences of both institutions, especially in the current scenario marked by a global health crisis.

Those responsible for managing the country brand of both nations presented the strategies and actions carried out by each institution and the lessons learned during the last few months.

Manuel Muñiz was appointed Secretary of State for Global Spain in January of this year.