March 19, 2024 #ChileDiverso

Imagen de Chile and the Ministry of Foreign Affairs launch the campaign "Chile, country of women", together with different female authorities

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The audiovisual piece, which in two weeks has reached more than 6 million people around the world, portrays the story of eight exceptional Chilean women who stand out, from their diversity, for their actions and their life stories that are an example of the identity of Chilean women.

Within the framework of Women's Month, the Fundación Imagen de Chile officially launched this Monday, March 18, the campaign "Chile, country of women", in an event held at the Ministry of Foreign Affairs, in which female government authorities from various areas participated.

"Chile, country of women" – which has already reached more than 6 million people in the world through different digital platforms – seeks to explore the identity of Chilean women and what differentiates them from the rest of the world. There are eight stories that reflect this identity of Chilean women who stand out for their essence, their way of being and their actions, and who make life choices of self-improvement, with effort and daring, becoming an inspiration and example for many.

"This campaign seeks to highlight that Chile is a country where the presence and contribution of women is fundamental to define who we are. At Fundación Imagen de Chile we believe that it is something that we have to show the world, and I think that the presence of so many women government authorities, ministers and undersecretaries, makes it clear that we all agree on that, that this is a country of women and that the contribution and presence that women have is a feature of Chile's identity," says Rossana Dresdner, executive director of Fundación Imagen de Chile.

Official video of the Chile, País de Mujeres campaign

Present at the event were the Undersecretary of Foreign Affairs, Gloria de la Fuente; the Minister of Culture, Arts and Heritage, Carolina Arredondo; the Undersecretary of the General Secretariat of Government, Nicole Cardoch; the Undersecretary for Women and Gender Equality, Luz Vidal; the Undersecretary of the General Secretariat of the Presidency, Macarena Lobos; and Paula Poblete, Undersecretary of Social Evaluation.

"More than 50% of the population of our country are women, many of them who undertake from different parts of our country and are an important part of the identity that we are building together. 'Chile, country of women' has to do with what we want to project as a country, where strength, talent and energy are put at the service of what we are and we are building as a community," said the Undersecretary of Foreign Affairs, Gloria de la Fuente.

For her part, the Minister of Culture, Arts and Heritage, Carolina Arredondo, comments that "the campaign 'Chile, country of women' is fundamental because it shows the world the diversity of women that make up our country, how strong, how powerful, how impressive Chilean women are. We are half of the population, so the image of Chile is also built from the women who inhabit this wonderful country."

Ayline Rojas, Danisa Urrutia and María Isabel Eitel, sharing with Rossana Dresdner, Executive Director of Fundación Imágen de Chile

The launching milestone was also attended by three of the eight protagonists. Danisa Urrutia, plant manager at Añañucas in the Atacama Region, the first mining site in Chile to be operated exclusively by female personnel; Ayline Rojas, a young violinist from the La Pintana Youth Orchestra; and María Isabel Eitel, who for more than 10 years has owned Café Amaranto in Curarrehue, a place that offers unconventional cuisine that is deeply rooted in Chilean culture to the inhabitants and tourists of the area. 

Find out more about our Chile, País de Mujeres campaign by clicking here.



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