Constanza Cea shared the opportunities and challenges for country branding in "Marketing Mondays".

Constanza Cea, executive director of Imagen de Chile, was the guest of the sixth version of "Marketing Mondays", a series of streaming talks organized by the Chilean Advertising Association and the consulting firm Zurita & Asociados, which seeks to exchange ideas and experiences with various actors related to the world of advertising, marketing and communications.

On this occasion, Constanza Cea referred to the opportunities and challenges faced by country brands in general and the case of Chile in particular in the global context of covid-19 and, later on, in the post-pandemic period.

The talk was moderated by publicist and consultant Guillermo Zurita and included the participation of panelists Sebastián Leroux and José Ramón Cárdenas.