February 19, 2024 #ChileGlobal

How does the international press see us? Tourism and sustainability strengthen their presence in the world coverage of Chile

Accessibility settings

Both topics captured the attention of foreign media during 2023, generating headlines about the country's main tourist destinations or the key role we play in energy transition and clean energy.

More than 146 thousand publications about Chile were generated in foreign media in 2023, according to the measurement carried out by the Fundación Imagen de Chile every year, which analyzes the coverage of our country in 68 media from 15 priority countries*. Despite the fact that politics and the national economy concentrate a large number of headlines in the world every year, two other topics that contribute to the positive image of the country increased their coverage by the foreign press: tourism and sustainability.

"Politics and the economy continue to be the topics that most capture the attention of the international press, which is normal for the coverage of all countries, but it is noteworthy that Chile's efforts in energy transition projects, environmental care and sustainable tourism are generating interest and have been progressively gaining space in the foreign media. This is in line with what we seek to project as a country image: sustainability as a fundamental pillar of our activities and future development", says Rossana Dresdner, executive director of Fundación Imagen de Chile.

With 2,810 publications, Tourism had an increase of 28.4% compared to 2022 in terms of media presence, associated with greater openness after the restrictions of the pandemic and the recovery of the sector after the economic and inflationary pressures of recent years. Publications on this topic focused on some of Chile's tourist destinations selected in the main specialized media lists, as well as mentions of the quality of Chilean gastronomic export products, particularly wine.

Sustainability, meanwhile, registered a slight increase in appearances in the foreign news agenda (3%), with topics related to clean energy, the development of green hydrogen and Chile's participation in the COP28 in Dubai. 

Lithium as a key metal for the energy transition also had a strong presence due to the interest of world powers in mineral-rich nations. And Chile has had a preferential role in the international media coverage for being one of the world producers of this mineral, but also for its productive leadership in other metals such as copper and clean energies.

Chile in the international press

The total number of publications in the year is slightly lower than in 2022 (155 thousand), largely due to the difference in the number of publications generated by the second constituent process. The second plebiscite did not generate the same interest in the international press as in 2022, which significantly reduced the number of publications when comparing both years. However, the overall coverage remained above the results obtained between 2019 and 2021.

The first quarter of the year shows a high number of publications related to political news, mainly related to the balance of the first year of government and national contingencies. Afterwards, media coverage remained relatively stable until September, a month with greater diffusion by the international media, mainly focused on the commemoration of the 50th anniversary of the coup d'état in Chile.

*68 media outlets in 15 priority countries:
(U.S.)(USA) ABC, EFE, AP (Associated Press), Bloomberg, CBS, CGTN, Chicago Tribune, CNN, Nuevo Heraldo, Forbes, Fox News, Los Angeles Times, Miami Herald, MSNBC, NBC, Univision, Reuters, San Francisco Chronicles, Telemundo, The Chicago Tribune, The Huffington Post, The New Yorker, New York Times, The Wallstreet Journal, The Washington Post, Time Magazine; (GB) BBC, The Economist, Financial Times, Telegraph, The Guardian, The Independent, Times; (ESP) RTVE, La Vanguardia, El País, El Mundo, Antena 3, ABC; (FR) AFP, Le Figaro, Le Monde; (CHN) CGTN, China Daily, People's Daily, Xinhuanet; (ALE) Der Spiegel, Deutche Welle, Die Welt, Frankfurter; (MEX) El Universal, Reforma, Televisa; (JPN) The Japan Times, Nikkei Asian Review, NHK; (ITA) La Reppublica, Corriere Della Sera; (ARG) La Nación, Clarín; (BRA) O'Globo; Folha de Sao Paulo; (PER) El Comercio, La República; (AUS) The Australian, Sydney Morning Herald; (IND) The Times of India; (COL) El Tiempo.


Image of Chile