April 12, 2023 #ChileDiverso #ChileSustentable

"Made by Chileans": campaign seeks to add entrepreneurs to the use of the Chile Brand

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With more than 1,300 users and presence in more than 95 countries, Marca Chile seeks to position the value of origin both in the domestic market and abroad, contributing to the preference of national products and promoting "Made in Chile" as a factor of pride and added value. Inviting more entrepreneurs to use the seal is the objective of a series of audiovisual pieces that will be disseminated nationwide.

As part of the latest version of the Image of Chile 2023 Meeting, Fundación Imagen de Chile launched the "Made by Chileans" campaign, a series of audiovisual pieces that seek to highlight the pride of local talent in the development of products and services made in Chile.

With 56% of users concentrated in the Metropolitan Region, one of the main objectives is to extend its use to regions, inviting companies, entrepreneurs and people of our territory to carry the seal of Chile in their products and services.

During the presentation of the new campaign, the executive director of Fundación Imagen de Chile, Rossana Dresdner, emphasized the new approach to be given to the brand, understanding that beyond a commercial slogan, it is a symbol that represents the country abroad. "Today we want to highlight not only the work of the more than 1,300 companies that work with Marca Chile, but also to initiate a new stage, of collaboration and joint construction, in which, as the invitation says, the image of Chile will be built by all of us", she said.

If you want to know the new campaign, click here

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