"Welcome to Adventure Tourism" around the world

In addition, during the months of January and February, the campaign was broadcast on public roads and digital screens in the cities of Madrid, in the context of the Fitur tourism event between January 21 and February 4, and in Berlin during the Berlinale, from February 17 to March 2. Both street activations have a total potential of more than 9 million people impacted.

Check the campaign here