July 26, 2021 #ChileDiverse

Universidad de Santiago project provided advisory services to Marca Chile user companies

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The Eureka project, led by students from the Universidad de Santiago de Chile, seeks to provide tools that enable small and medium-sized companies to train in marketing and communications.

On Wednesday, July 14, the School of Advertising of the University of Santiago de Chile (Usach) held the closing ceremony of the Eureka project, a Distance Consulting Laboratory in Marketing and Communications for small companies that are part of the Chile Brand Use Program.

"We are very pleased to be able to collaborate with the companies that are users of Marca Chile, so that they can have better tools that allow them to develop and continue contributing together in the construction of our country image," said the executive director of Imagen de Chile, Constanza Cea.

The Distance Consulting Laboratory in Marketing and Communications, known as Project Eureka, is an initiative promoted by the Usach's School of Advertising, which seeks to provide methodological frameworks for creative communication processes and solutions to small and medium-sized companies. The project was financed thanks to the VIME Fund of the same university.

"Any project whose purpose is to advance or be a contribution to the democratization of access to tools, knowledge and practices of this type is undoubtedly something that makes us proud as a public and state university," said the dean of the Usach School of Technology, Julio Gonzalez.

The Marca Chile companies that received advice were Norte Fresco Coop, Aguas Diaguitas, La Casona el Monte, Sabor Tehuelche and Huenumán Orfebrería. The project was developed by Usach Advertising graduates Joaquín Caldichoury, América Coella, Romina Poblete, Andrea Rojas and Diego Valenzuela, together with the professor in charge of the project, Oskar Recabarren.



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