Through the workshop "Marca Chile: Positioning your venture from the value of origin", entrepreneurs from all over the country were invited to carry the Chile seal on their products and services.
The event is organized by the Emprende tu Mente Foundation, and seeks to connect entrepreneurs and businesses of all levels, being a space for the promotion of entrepreneurship and innovation.
Between December 15 and 16, the Second International Entrepreneurship and Innovation Meeting, EtMday Santiago 2022, an event organized by the Emprende Tu Mente Foundation, was held with the objective of connecting - in one place - entrepreneurs and startups of all levels, with innovative proposals that seek to generate new and better business opportunities in different industries with companies, investors, corporate leaders and businessmen.
During the activity, the executive director of Emprende Tu Mente, Nicolás Bové, said that the purpose of the milestone was "to make visible the leaders of the ecosystem and the organizations that are innovating in our country and Latam. We have a network of more than 100 partners, from Universities, Technology Centers and Accelerators to Venture Capitals and Family Offices in Chile and abroad, which allows us to be transversal and convene entrepreneurs from Chile and Latin America".
Fundación Imagen de Chile was one of the institutions that participated in the event, inviting entrepreneurs from all over the country to carry the Chile Brand seal on their products and services. Through the workshop "Chile Brand: Positioning your business from the value of origin", presented by the head of the Brand Use program, Victor Palma, the attendees were introduced to the strategy "Chile Creating Future", as well as the benefits, application requirements and examples of use of the Chile Brand.
Likewise, the director of Alliances of Imagen de Chile, Daniela Montiel, moderated the panel discussion "Exporting innovation: How Chile is creating the future", a discussion focused on the current role of our country in the development of sustainable industry, science and technology, as well as the promotion of national talent. The space was attended by Endeavor, Transbank, ProChile and Women Economic Forum.
This year's edition was attended by prominent personalities such as Leo Prieto, founder of Lemu; Karim Pichara, of NotCo; Roberto Camhi, of Mapcity; Rosario Navarro, vice president of Sonda; Joe Roberts, president and founder of School of Rock and Federico Restrepo, serial entrepreneur.
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