May 04, 2022 #ChileDiverse

Imagen de Chile participates in meetings in La Araucanía to add entrepreneurs to the Chile Brand

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In the framework of activities carried out in the cities of Villarrica and Temuco, Imagen de Chile invited entrepreneurs and businessmen of the region to be part of the program Uso de Marca, an initiative that provides benefits ranging from institutional support to the positioning and valuation of the origin.

Reputation, competitiveness and support. These are the main benefits received today by companies that incorporate the Chile Brand in their products and services, a program promoted by Imagen de Chile, which during this day was presented in two meetings aimed at entrepreneurs in the region of La Araucanía.

The third meeting "Villarrica moves for SMEs and entrepreneurship" presented support for entrepreneurs from different regional and national institutions, as well as tools aimed at strengthening SMEs, in an activity co-executed by Epa! CoWork, the Sercotec Villarrica Business Center and the Business Center of the Municipality of Villarrica. It was attended by the head of the Chile Brand Use program, Victor Palma, along with representatives of Sernatur, Corfo, Banco Estado, ProChile, Sercotec, Universidad de La Frontera, among others.

Later, in Temuco, the activity "Mission of Imagen de Chile, role of the country brand and main tools to manage the brand" was held, in which Víctor Palma, from Imagen de Chile explained the benefits and ways of belonging to the program Use of Chile Brand, as well as sharing the experience of the regional company Woodnic, and how the use of the Chile brand has helped it in its marketing strategy. This activity was organized by the Araucanía Ecosystem Board, the Temuco Business Center and Apyme Chile.

If you want to know how to be part of the Chile brand, click here.


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