At the workshop, held as part of the 25th Valparaíso Business Meeting, the region's main companies were invited to join the Chile Brand Use Program in order to access the benefits of including the seal on their products.
With the participation of more than 45 companies from the Valparaíso region, Imagen de Chile held a workshop in conjunction with the Regional Chamber of Commerce of Valparaíso (CRCP) and ProChile in order to encourage local entrepreneurs to join the Chile Brand Use program.
During the workshop, the executive director of Imagen de Chile, Constanza Cea, explained the scope and benefits of including the Marca Chile seal on the products and services of local producers, allowing to highlight the origin, quality and innovation of the national product.
The activity also included the presentation of the "Chile Creating Future" campaign, a new country image strategy that seeks to recognize and give visibility to Chileans who, from different areas and through their creativity and work, are agents of change and inspire others to build a better future for all.
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