The reputation of Chilean products is growing abroad. This is the conclusion of a perception study carried out by the Imagen de Chile foundation in twelve cities around the world. The attributes most widely associated with Chilean products are good quality (57%), low prices (31%) and craftsmanship (26%).
Sustainability also stood out with a 10-percentage point increase (from 16% to 26%) compared to the last survey carried out in 2020. Constanza Cea, CEO of Imagen de Chile, explained that this is a “key” attribute, because the “world is ever more demanding when it comes to deciding what to buy. We are seeing that caring for the environment and our carbon footprint are factors that weigh more and more heavily in consumer decisions.”
Author: Maolis Castro
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