Relive our event

The image of Chile is built by all of us . Also with you.

Chile's positioning in the world is the result of everyone's work. Public and private actors play a leading role, each from their own area, in building the image of a country that provides solutions and answers to some of the most relevant challenges of Humanity: sustainability, diversity and democracy. In our 2024 Meeting we will talk about the innovative strategy of Marca Chile, which combines place branding, public diplomacy and the latest trends in the world.

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Accreditation, coffee and networking




Words of welcome

Alberto van Klaveren - Minister of Foreign Affairs of Chile

Presentation Image of Chile

Rossana Dresdner - Executive Director, Imagen de Chile

The country as a brand: how do we continue?

Simon Anholt - World leader in country brands

Coffee and networking


Panel - Chile's Brand: everyone's brand

Moderator: Rossana Dresdner, Executive Director, Imagen de Chile
Participants: Ministry of Cultures, Arts and Heritage / Undersecretariat of Tourism / ProChile / InvestChile / Santiago 2023 / Food Export Council

Questions and answers


Brand Brazil: narrative, values and legacy

Jaqueline Gil - International Director of Marketing, Business and Sustainability at Embratur

Closing remarks

Presentation: "We Care" Video Campaign

Cocktail and networking


End of the event


  • Simon Anholt

    Founding Partner of Anholt & Co

    "Places are judged by what they do, not what they say about themselves. There is absolutely no correlation, and never has been, between a country's image and the amount it spends on marketing, PR or 'branding".

  • Robert Govers

    Senior Partner at Anholt & Co

    "Place branding is about strategies that aim to build brand equity for places by boosting awareness and enhancing positive image associations".

  • Jaqueline Gil

    Director of International Marketing, Business and Sustainability Embratur (Brazil)

    "In tourism, brand management is not limited to the external perception of our destinations, but involves presenting our identity and contributions to the world. That is why Brand Brazil is based on authenticity, the diversity of its people, nature and sustainability."