The purpose of this Cookie Policy is to provide clear and transparent information on the use of cookies and similar technologies on the website https://marcachile.cl/green-hydrogen-chile/ (hereinafter, "the Website" or "we"), which is operated under the administration of Fundación Imagen de Chile.
This document details what cookies are, why we use them, what types of cookies are used on this Website, how we obtain your consent to their use (where legally required), and how you can manage your preferences or disable them.
Our commitment is to protect the privacy of users and strictly comply with current Chilean legislation, in particular Law No. 19.628 on Privacy Protection and its amendments, as well as other applicable regulations such as Law No. 19.496 on Protection of Consumer Rights where applicable. The practices described in this policy are aligned with the data protection principles adopted by Fundación Imagen de Chile.
B. What are Cookies?
Cookies are small text or data files that are downloaded and stored on your device (such as your computer, smartphone or tablet) when you visit a website. These files allow the website to remember information about your visit, such as your language preferences, login data (if applicable), or browsing patterns.
Their main function is to facilitate navigation, improve the user experience and allow the website to function more efficiently. Cookies can also be used to collect statistical information about how users interact with the site, which helps administrators to improve their services and content.
It is important to clarify that cookies are not viruses, Trojans, worms, spam or spyware, and cannot execute code or open pop-up windows on their own. They are passive tools that store specific browsing information.
C. Why do we use Cookies on this Web Site?
At https://marcachile.cl/green-hydrogen-chile/, we use cookies for several fundamental purposes, all aimed at providing a better experience and a more efficient service in the dissemination of information about green hydrogen in Chile:
To ensure the basic functionality of the Website: Some cookies are essential for you to navigate the site and use its core functions, such as accessing secure areas or session maintenance.
Improve performance and user experience: We use cookies to understand how visitors interact with our content, which pages are most popular, how long they spend on the site, and whether they encounter any errors. This information allows us to optimize the design, structure and content of the Website.
Remembering your preferences: Functionality cookies can remember choices you make (such as preferred language), to provide a more personalized experience on future visits.
Statistical analysis: We collect aggregate, anonymous site usage data for statistical purposes, which helps us understand the scope and impact of our green hydrogen information.
D. Our Commitment to Your Privacy (Law No. 19.628)
We deeply respect your right to privacy and are committed to protecting your personal data in accordance with Law No. 19,628. Chilean data protection legislation is in the process of being modernized to adapt to the challenges of the digital age and strengthen the rights of individuals , and we take a proactive approach to comply with the highest standards.
In line with this, the installation and use of cookies that are not strictly necessary for the operation of the Website requires your explicit, informed and prior consent. This consent must be an affirmative action (opt-in), which means that we will not install non-essential cookies without your active acceptance of them. Simply continuing to browse is not considered a valid form of consent. We understand that transparency and user control are fundamental, principles that are also emphasized by organizations such as the National Consumer Service (SERNAC) in their interpretations of the applicable regulations.
II. Types of Cookies We Use
A. General Classification
Cookies can be classified in different ways, according to different criteria:
Depending on the entity that manages them:
Proprietary Cookies: These are those sent to your device from a computer or domain managed by us (Fundación Imagen de Chile, for https://marcachile.cl/green-hydrogen-chile/).
Third Party Cookies: These are those sent to your device from a computer or domain that is not managed by us, but by another entity (for example, analysis providers such as Google Analytics, or social networks if functionalities are integrated).
Depending on the length of time they remain activated:
Session Cookies: These are temporary and expire automatically when you close your browser. They are generally used to keep your session active during your visit.
Persistent Cookies: They remain stored on your device for a defined period of time (which can vary from minutes to years) or until you manually delete them. They are used to remember preferences or analyze user behavior over several visits.
According to their purpose:
Technical or Necessary Cookies: Indispensable for browsing and the correct functioning of the website (e.g. traffic control, session identification).
Preference or Functionality Cookies: Allow to remember information to personalize the user experience (e.g. language, region).
Performance or Analytical Cookies: Collect anonymous information about how users use the website to measure and improve its performance.
Marketing or Behavioral Advertising Cookies: Collect information about the user's browsing habits to display relevant advertising. Currently, this Web Site does NOT use this type of cookies.
B. Specific Cookies Used in https://marcachile.cl/green-hydrogen-chile/
Important Note: Accurate identification and comprehensive listing of all cookies used on https://marcachile.cl/green-hydrogen-chile/ requires a technical audit of the active website. Because the site was not accessible during the preparation of this policy, the following table and descriptions are based on common practices and information available from the parent organization, Fundación Imagen de Chile. This section will need to be updated with specific information once the technical audit is completed.
Detailed Cookie Table (Example - Subject to Verification and Updating)
Cookie Name (Example)
Provider (Own/Third Party + Domain)
Specific Purpose
Duration (Example)
Category
cookie_consent_status
Own (marcachile.cl)
Stores the user's cookie consent status.
1 year
Required
sessionid
Own (marcachile.cl)
Keeps the user's session active while browsing.
Session
Required
_ga
Third Party (Google LLC / google.com)
It records a unique ID to generate statistical data on how the visitor uses the website (Google Analytics).
2 years
Analytics/Performance
_gid
Third Party (Google LLC / google.com)
It records a unique ID to generate statistical data on how the visitor uses the website (Google Analytics).
1 day
Analytics/Performance
_gat_gtag_[ID]
Third Party (Google LLC / google.com)
Used by Google Analytics to limit the rate of requests.
1 minute
Analytics/Performance
lang_pref (if applicable)
Own (marcachile.cl)
It remembers the language selected by the user for future visits.
6 months
Functionality
Detailed Description by Category (Based on Audit Pending):
Essential/Necessary Cookies:
These cookies are strictly necessary for the Website to function properly. They enable basic navigation, user session management, security and the application of your privacy preferences (such as saving your choice about other cookies).
In accordance with Chilean law, these cookies do not require your prior consent, as they are essential to provide you with the service you request when accessing the Website.
Examples (Pending Confirmation): Cookies to manage consent status (cookie_consent_status), session cookies (sessionid), security cookies (csrf_token).
Performance/Analytics Cookies:
These cookies allow us to collect information, usually anonymously, about how visitors use the Web Site. We analyze which pages are visited the most, how long users stay on them, whether they experience technical errors, etc.. The aim is to understand site usage in order to improve its structure, content and overall performance, ensuring that information about green hydrogen is accessible and useful.
For the installation of these cookies we need your explicit consent.
Example (Pending Confirmation, based on ): We may use Google Analytics, a service provided by Google LLC. The associated cookies (_ga, _gid, _gat) help us generate aggregate statistics about traffic and user interaction with site-specific content. Google acts as a third party processor of this data.
Functionality/Preference Cookies:
These cookies allow the Website to remember choices you have made on previous visits to provide a more personalized and convenient experience (for example, remembering your preferred language or the region you are in).
The installation of these cookies requires your explicit consent.
Example (Pending Confirmation): There could be a cookie such as lang_pref if the site offers content in multiple languages.
Advertising/Marketing Cookies:
These cookies are used to track users' browsing activity across websites in order to create a profile of their interests and show them relevant advertisements on other sites.
This website (https://marcachile.cl/green-hydrogen-chile/) does NOT use advertising or marketing cookies. As an entity linked to Fundación Imagen de Chile, our focus is on informational dissemination and not on tracking for commercial advertising purposes. Users have the right to object to the use of their data for advertising purposes.
Third Party Cookies:
In addition to own cookies, some functionalities of the Website may involve the use of cookies set by third parties. This occurs, for example, if we use analytics services such as Google Analytics or if we embed content from other platforms (e.g. videos, maps, social media widgets).
The management of these cookies and the data they collect is governed by the privacy and cookie policies of those third parties. We recommend you review those policies to understand how they use your information. If the use of Google Analytics is confirmed, you can find more information in Google's privacy policy.
III. Consent to the Use of Cookies
A. Obtaining Consent
In accordance with Chilean law , your consent is the primary legal basis for the use of non-essential cookies. We obtain this consent in the following way:
Cookie Banner: The first time you visit the Website, you will be presented with a clearly visible cookie banner or notice.
Clear Information and Options: This banner will inform you about the use of cookies and provide you with clear choices:
Accept all cookies.
Reject all non-essential cookies.
Configure your preferences in a granular way (allowing you to choose which categories of non-essential cookies you want to enable).
Opt-in consent: Non-essential cookies will only be set if you take an affirmative action to accept them (by clicking "Accept" or by setting and saving your preferences). The boxes for non-essential cookies will not be pre-checked, and simply continuing to browse will not be construed as consent.
Equal Choice: The option to reject non-essential cookies will be as easy and prominent as the option to accept them. Research by agencies such as SERNAC has shown that banner design can unduly influence the user's decision, so we are committed to a neutral design that respects their autonomy.
Link to this Policy: The banner will include a direct link to this Cookie Policy so that you can obtain more detailed information before making a decision.
B. Preferences Management (Configuration Panel)
You have control over your cookie preferences at all times:
Access to the Dashboard: You can modify your consent or adjust your preferences at any time through a permanent link on the Website (usually located in the footer) or through the initial banner if you interact with it again. This panel will allow you to manage non-essential cookies by category.
Granular Control: The settings panel will allow you to selectively enable or disable different categories of non-essential cookies (e.g., Analytics, Functionality).
Essential Cookies: Please note that cookies classified as "Essential" or "Necessary" cannot be disabled through this panel, as they are essential for the operation of the Website.
C. Withdrawal of Consent
You have the right to withdraw your consent to the use of non-essential cookies at any time, and this process will be as simple as giving your consent was.
How to Withdraw: You can withdraw your consent by accessing the Cookie Settings Panel (mentioned in the previous point) and disabling the relevant categories of cookies or by selecting the option to reject all non-essential cookies.
Effect of Withdrawal: Withdrawal of consent will prevent new cookies of the affected categories from being installed on your device. However, it will not affect the lawfulness of data processing based on the consent given prior to withdrawal. Cookies already installed will remain on your device until they expire or you manually delete them through your browser.
D. Disabling Cookies via Browser
In addition to the Website settings panel, you can manage, block or delete cookies directly through your web browser settings. Each browser has a different procedure:
Please note that if you block all cookies (including essential cookies) through your browser settings, some parts of the Website may not function properly or your browsing experience may be affected.
IV. Your Rights as a Data Subject (Law No. 19.628)
Law No. 19,628 grants you a number of rights over your personal data, including data that may be collected through cookies. These rights are:
Right of Access: You may request information about whether we are processing your personal data and, if so, access to it and details about its processing.
Right of Rectification: You may request the correction of your personal data if it is inaccurate, incomplete or outdated.
Right of Cancellation or Deletion: You may request the deletion of your personal data when they are no longer necessary for the purposes for which they were collected, when you withdraw your consent, or when their processing is unlawful, among other cases provided by law. This includes the power to demand the deletion of data from portals or social networks in certain contexts.
Right to object: You may object to the processing of your personal data for specific purposes, such as advertising, market research or opinion surveys.
Right to Block: You may request the temporary suspension of the processing of your data in certain circumstances, for example, while its accuracy is being verified.
B. Procedure to Exercise Rights
To exercise any of these rights in relation to data collected through cookies on this Website, you may contact us through the channels indicated in section "VII. Contact" section of this policy.
Please indicate clearly in your request which right you wish to exercise and provide the information necessary to identify you and process your request. We may request additional information to verify your identity before proceeding.
V. International Data Transfers (if applicable)
A. Information on Transfers
The use of certain third party services on our Website, such as Google Analytics (if its use is confirmed after audit), may involve the transfer of personal data (such as your anonymized IP address or cookie identifiers and navigation data) to servers located outside Chile, for example, in the United States.
Although Law No. 19,628 regulates data protection within Chile, the use of global providers introduces the dimension of international data transfers. We ensure that any such transfers are made using providers that offer adequate data protection guarantees, in line with international standards and seeking to ensure a level of protection equivalent to that required by Chilean regulations. Fundación Imagen de Chile, in its privacy policy, refers to mechanisms such as Standard Contractual Clauses (used under the European GDPR framework) for its transfers , which reflects a commitment to high standards of data protection, even in cross-border contexts.
VI. Updates to this Policy
A. Notification of Changes
This Cookie Policy may be modified or updated periodically to reflect changes in our practices, in the technologies used, or due to new legal requirements or regulatory interpretations. The legal data protection landscape in Chile is evolving, and we strive to keep our policy up to date.
When we make significant changes to this policy, we will notify you by posting a notice on the Web Site or by updating the "Last Updated" date at the top of this document. We encourage you to review this policy regularly to stay informed about how we are protecting your information.
B. Date of Last Revision
The date this policy was last updated is clearly indicated at the top of this document.
VII. Contact
A. Contact Information
If you have any questions, queries or concerns about this Cookie Policy, how we use cookies on this Website, or if you wish to exercise your data protection rights, you may contact Fundación Imagen de Chile through the following means:
E-mail: contacto@imagendechile.cl
Mailing Address: Monjitas 392, Santiago, Chile
We appreciate your interest in https://marcachile.cl/green-hydrogen-chile/ and reiterate our commitment to protecting your privacy.
