Chile’s country brand is among the three most valuable in Latin America, according to the Nations Brands 2021 Index, developed by the market research firm Brand Finance. Marca Chile also increased its value by 5% compared to last year.
In reference to the region, Laurence Newell, director of Brand Finance America, points out that “the Covid-19 pandemic has especially impacted Latin American nations, shaking their economies, citizen security and government relations”.
Author: Tomás Pablo Roa
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