Imagen de Chile and G100 unite for Chilean entrepreneurship

Imagen de Chile and the G100 corporation signed an alliance to promote national entrepreneurship and, in this way, contribute to the construction of a country image by highlighting the entrepreneurial and innovative spirit of Chileans.

Through this alliance, entrepreneurs will be invited to incorporate the Chile brand in their media, with the aim of linking their products and services to the origin and values that distinguish our country, such as progress, reliability, diversity, tradition, creativity and sustainability.

"In Imagen de Chile we work to promote the country's image abroad and we believe that Chilean entrepreneurs are key players in building the country's brand. Behind every venture there is a story of effort, ingenuity and creativity. We seek to highlight the talent of Chileans and all that Chile can contribute to the world, and this alliance with G100 will allow us to deepen this task," said Constanza Cea, executive director of Imagen de Chile.

G100 is a corporation that seeks to promote national entrepreneurship through the delivery of the four C's - advice, contacts, affection and capital - and, in this way, contribute to the development of the country.

"Our purpose as G100 is to empower entrepreneurs in our country so that the origin of Chileans does not determine their destiny. Thus, and thanks to the national entrepreneurship championship Nada Nos Detiene, we have been able to prove that Chile is full of extraordinary entrepreneurs that we must make known. In this sense, we are very happy to sign this alliance with Fundación Imagen de Chile, which will allow us not only to give visibility to our entrepreneurs, but also to demonstrate abroad that Chile is the best country for entrepreneurship in Latin America", said Nicolás Shea, president of G100.

Currently, the Chile Brand Use Program has more than 850 companies that use the Chile logo on labels, packaging or on their products' websites, thus differentiating themselves from their competitors in both the domestic and international markets.